TBIJ - Iqos

A series of four illustrations from a recent project with TBIJ - I was careful to consider the complexities and sensitivity of the story, which uncovered the tactics used by tobacco giant Philip Morris International to push its flagship product Iqos. I knew I wanted to create an immediately powerful impact with these illustrations and the use of colour, smoke textures and redaction lines helped set the scene, along with imagery of Tokyo to ground the story contextually.